In the coming days, the date and time of each event, as well as the full programme of activities, will be published.
Lavender Fields of Brihuega
Conference & Documentary | A presentation on the Brihuega Lavender Fields Project with Emilio Valeros.
The New Wave of Niche Perfumery
Roundtable | A discussion exploring the current state of the market, its international projection and visibility, as well as the key role of concept stores in the development and expansion of niche perfumery.
Niche Perfume: The New Object of Desire for Generation Z
Conference | Juan Campderá, CEO of Aktiva Design, explores how niche perfumery has become an aspirational phenomenon for Generation Z, analyzing consumer behavior, trends, and new codes of desire in the sector.
The Evolution of Niche Perfumery Distribution: Trends and Opportunities in a Growing Market
Conference | With Roberto Drago, co-founder of Kaon and Laboratorio Olfattivo.
From Formula to Concept: Writing a Perfume
Roundtable | The creative process from conceptual briefing to the final accord, and how visual or literary ideas are translated into scent.
Olfactory Storytelling in the Age of Social Media
Roundtable | How to tell fragrance stories through short-form video, UGC, perfume content creators, and collaborations with digital artists.
Memory, Territory, and Scent
Roundtable | A journey through olfactory Spain: raw materials, gastronomy, rituals, and their translation into fragrance.
Perfume Creation Experience
Workshop | Perfume creation workshop led by Salvador Montesinos, Founder and Managing Director of BOTANICAE.
When Perfume Enters the Museum
Roundtable | A journey through olfactory art projects in galleries, museums, and performances, and how curators, visual artists, and perfumers collaborate.
Scent as a Medium of Artistic Expression
Conference | With Antonio Maciá, from WOHA Parfums.
Niche Perfumery 3.0: Art, Desire, and Community
Roundtable | “Challenges and opportunities in communicating olfactory luxury today.”
Advanced Perfume Creation
Workshop | Advanced perfume creation workshop led by Marta Tamayo, Founder and Director of Le Secret du Marais.
“Essence of Life: The Legacy of Rosendo Mateu, Master Perfumer”
Documentary | A film about one of the leading figures in olfactory creation, a natural talent shaped by years of dedication to his craft, with deep commitment and an exceptional pursuit of perfection.
