The New Wave of Niche Perfumery
Roundtable | A discussion exploring the current state of the market, its international projection and visibility, as well as the key role of concept stores in the development and expansion of niche perfumery. Participants:
- Isabel Alonso, Beauty and Wellness Director at Circana
- Anabel Vázquez, Co-founder of Laconicum
- María Martínez, Co-founder of Laconicum
- Pedro Simoes Dias, Founder of Comporta Perfumes
- Beatriz Suárez, Editorial Director of BEAUTYPROF
Scent as a Medium of Artistic Expression
Conference | With Antonio Maciá, from WOHA Parfums.
Niche Perfumery 3.0: Art, Desire, and Community
Roundtable | “Challenges and opportunities in communicating olfactory luxury today.” Participants:
- Abel Díaz, Founder of Studio Smith
- Alicia Fernández, Co-owner of Nadia Perfumerías
- Elena Todeschini, Owner of Hesperia Perfumes
- Paola Stanton, Marketing Director at Carner Barcelona
- Ambra Orini, Founder and CEO of The Beauty Makers
The Evolution of Niche Perfumery Distribution: Trends and Opportunities in a Growing Market
Conference | With Roberto Drago, co-founder of Kaon and Laboratorio Olfattivo.
From Formula to Concept: Writing a Perfume
Roundtable | The creative process from conceptual briefing to the final accord, and how visual or literary ideas are translated into scent. Participants:
- Sandra Lucas, Senior Perfumer at Iberchem
- Ramón Monegal, Master Perfumer and Founder of Monegal Perfumes
- Joaquim Carner, Co-founder and Creative Director of Carner Barcelona
- Lucía Heredero, Fashion and Beauty Journalist at El País and Telva
Spanish Perfumery: Tradition and Culture
Conference | The Role of the Academia del Perfume in Promoting and Safeguarding Perfume Culture, and in Highlighting the Value of Ingredients Characteristic of Spanish Perfumery. With Irati Herrero, Training Director at the Academia del Perfume.
Perfume Creation Experience
Workshop | Perfume creation workshop led by Salvador Montesinos, Founder and Managing Director of BOTANICAE.
Niche Perfume: The New Object of Desire for Generation Z
Conference | Juan Campderá, CEO of Aktiva Design, explores how niche perfumery has become an aspirational phenomenon for Generation Z, analyzing consumer behavior, trends, and new codes of desire in the sector.
Olfactory Storytelling in the Age of Social Media
Roundtable | How to tell fragrance stories through short-form video, UGC, perfume content creators, and collaborations with digital artists. Participants:
- Víctor Jawneh, Perfumer and Content Creator at Niviru
- Pol Rubio, Product Development Partner at Niviru
- Manuel Giraldo, Perfume Section Buyer & Manager at Santa Eulalia
- Anna Pardo, Journalist at Marie Claire
Emblematic Traditions and Ingredients of Spain
Conference | With Angéline Leporini, Senior Perfumer at Eurofragance
Memory, Territory, and Scent
Roundtable | A journey through olfactory Spain: raw materials, gastronomy, rituals, and their translation into fragrance. Participants:
- Hosanna Peña and Dr. Ricardo de Arrúe, researchers on fragrance in wine
- Miguel Rivas, Gastronomic Director and General Manager of Greenwich Meantime
- Irene Gisbert, Perfumer, Anthropologist, and Founder of Ainea Perfums
- Lara Pac, Global Marketing Director and Head of the Luxury Division at Ron Matusalem
- Alberto Espinosa, Director of Essence Mag.
Advanced Perfume Creation
Workshop | Advanced perfume creation workshop led by Marta Tamayo, Founder and Director of Le Secret du Marais.
“Essence of Life: The Legacy of Rosendo Mateu, Master Perfumer”
Documentary | A film about one of the leading figures in olfactory creation, a natural talent shaped by years of dedication to his craft, with deep commitment and an exceptional pursuit of perfection.
