Larra, a space designed to inspire
ESPACIO LARRA, WHERE IDEAS LEAVE A MARK
Some venues don’t just host events, they transform them. Spaces where time is not measured in minutes, but in voices, gazes, texts, and gestures that last. Larra 14 is one of those places.
In the heart of Madrid, this century-old building has been a refuge, workshop, and platform for critical thought since it was founded in 1906 as the headquarters of a weekly magazine. Since then, its history has built up in layers, like the finest fragrances: blending foundations and nuances, memory and renewal.
Here wrote Ortega y Gasset, Maeztu, Sender, Miguel Ángel Aguilar. Here echoed the presses that printed words that would change history. Here modern journalism was born in Spain.
A DIALOGUE BETWEEN TWO CRAFTS
It is no coincidence that ArtScentSPAIN has chosen Larra as its venue. This building symbolizes the crossroads of two seemingly different professions, united by their vocation to create, move, and give meaning to the world: journalism and niche perfumery.
Both seek to name the invisible. Both capture the ephemeral and turn it into memory. Both require sensitivity, precision, and courage to speak with their own voice amid the noise. And both are undergoing profound transformation, where the artisanal, the truthful, and the authentic matter more than ever.
A PLACE WITH SOUL
Larra is more than a building, it is a living narrative. Its inner courtyards, its carefully adapted original structure, its editorial history visible in every corner… everything invites you to think, to converse, to discover. A space that speaks without raising its voice.
That’s why it is also the perfect venue for a community seeking more than product display: a space to share a vision. At Larra, niche perfumery will find an intimate, characterful, and meaningful stage, where every encounter will be memorable.
In the heart of Madrid
Calle Larra 14 is not just living history, it is also a prime spot to experience Madrid. Just steps from the Gran Vía–Alonso Martínez axis, the venue offers excellent connectivity for both local and international professionals.
Nearby are key metro stations like Bilbao, Tribunal, and Alonso Martínez, connected to lines 1, 4, 5, and 10, along with bus stops and taxi/VTC options. For those arriving by train, Atocha Station is less than 15 minutes away by public transport, and Adolfo Suárez Madrid-Barajas Airport just 30 minutes by car.
An open city, a vibrant setting
The location also invites attendees to enjoy Madrid as a European lifestyle capital: galleries, bookshops, charming cafés, and specialty shops surround the area. The nearby Justicia neighborhood is one of the city’s most dynamic, with carefully curated concept stores, showrooms, cultural spaces, and niche perfumeries.
Attendees will also find an excellent dining scene, from modern local cuisine to international high-end offerings, as well as boutique hotels and stylish accommodations within walking distance. Iconic spots such as the Romanticism Museum, Chueca neighborhood, and Gran Vía are just a few steps away.
Madrid, more than a destination
Madrid is not just the host of this event, it is part of its identity. A city that breathes creativity, a blend of cultures, and a rhythm of its own, where classic and avant-garde coexist effortlessly. ArtScentSPAIN couldn’t have chosen a better venue to establish itself as the international event the industry was waiting for.
